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From Mona Lisa to Bored Ape : The significance of non-fungible tokens in museums

  • Non-fungible tokens (NFTs) have become a popular topic in the art world in recent years, with many museums and other cultural institutions exploring ways to incorporate them into their operations. The technology has the potential to revolutionize how museums conduct their internal business, how they collect, display, and preserve digital art, as well as how they enable engagement and an immersive experience for visitors. The research question of this paper thus addresses the significance of NFTs in the evolution of museum practices. Using a qualitative research approach, eleven museum experts were interviewed in semi-structured interviews about the evolution, the impact and the viability of NFTs. The results of the content analysis were then summarized, interpreted, and discussed in relation to the theoretical framework, and were subsequently converted into general conclusions for the museum sector. The process resulted in relevant information about the opportunities, challenges, and strategy of museums for implementing NFTs in museum practices.

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Author:Emily Bechler
Document Type:Master's Thesis
Year of first Publication:2023
Date of final exam:2023/02/01
First Referee:Simone Fühles-UbachGND
Advisor:Sotos Poulimenos
Degree Program:Markt- und Medienforschung
Page Number:104
GND Keyword:Blockchain; Museum; Möglichkeit; Non-Fungible Token; Strategie
Access Rights:Zugriffsbeschränkt
Licence (German):License LogoCreative Commons - Namensnennung-Weitergabe unter gleichen Bedingungen