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Werden Social-Signals als Rankingfaktor genutzt bei der Suchmaschine Google und haben somit einen Einfluss auf SEO-Kampagnen

  • This bachelor thesis deals with the question whether Social signals are used as a ranking factor and have therefore an effect on SEO campaigns or not. The bachelor thesis refers in the answers of the questions to the social network Facebook and the searching machine Google. Moreover, an attempt of the Netprofit GmbH and an expert's interview with Mr. Christian Edel was used to provide a result, which shows that at the moment no ranking factor exists on the part of Google, but an indirect influence on Google passes rankings. This thesis is not only interesting for students, lecturers who would like to get a better knowledge wether or not social signals are used as a ranking factor will find this very interesting to read.

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Author:Moriz Norbert Müller
Document Type:Bachelor Thesis
Year of first Publication:2017
Date of final exam:2017/04/04
First Referee:Matthias Fank
Advisor:Christian Edel
Degree Program:Angewandte Informationswissenschaft
Page Number:43
Social Signals
GND Keyword:Facebook; Recherche; Suchmaschinenoptimierung
Institutes:Institut für Informationswissenschaft der TH Köln
Access Rights:Zugriffsbeschränkt
Licence (German):License LogoCreative Commons - Namensnennung-Weitergabe unter gleichen Bedingungen