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Generische Webwissenschaften in der Praxis : Prüfung und Reflexion von Forschungsmethoden und -instrumenten

  • The following paper is based on the field of web science. More precisely, it builds upon a web-native research method created by Richard Rogers, called “search as research”. This paper explains how to gather data “born” in the web, via web search engines. It aims to show, that culture is reflected in the use of the web, particularly employing Google, to develop various methods, in regard to gather the relevant data. With these different appraoches of the method, data representative for 20 European countries are generated, explored and evaluted. Therefore representative studies of European Institutions (European Monitoring Centre for Drugs and Drug Addiction – “European Drug Report 2015”, European Values Project – “European Values Study”, World Health Organisation – “Global status report on alcohol and health”) are used to compare the outcomes and evaluate the reliability and validity of the data generated via Google. Further it aims to show, that based on this data, it is possible to conduct a cultural comparison of countries. While the comparisson of the representative studies with the Google data shows, that Google does not necessarily reflect a culture in line with the above mentioned studies, it yet clearly can be shown, that with the use of different methods, cultural differences between countries can be gathered and evaluated. Therefore some of the methods provide a possibility to uplift a first glimps when comparing different countries on a cultural basis and may for instance be helpful to enhance the quality when constructing questionnaires. Nevertheless it is also shown, that further research is needed to improve the developed methods, especially in regards to improve the data quality on basis of reliability and validity.

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Author:Stephan Jülich
Document Type:Master's Thesis
Year of first Publication:2015
Date of final exam:2015/11/20
First Referee:Helmut Volpers
Advisor:Miriam Schmitz
Degree Program:Markt- und Medienforschung
Page Number:87
Institutes:Institut für Informationswissenschaft der TH Köln
Access Rights:Frei zugänglich
Licence (German):License LogoCreative Commons - Namensnennung-Weitergabe unter gleichen Bedingungen