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Mobile Marktforschung mithilfe einer App : Erhebungssituation und Motivationsstruktur von Nutzern einer Marktforschungs-App

  • This Master's thesis aims to investigate the survey context and the motivational structure of participants in an app-based survey. For this purpose, all data received by empirical analysis among users aged 14 to 29 of an app-based survey were evaluated by means of the contingency analysis. Contrary to the formerly made hypothesis the main part of the users participated from home. The statements of the research are narrowed down by using a minor survey sample size.

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Author:Natalie Miriam Bosch
Document Type:Master's Thesis
Year of first Publication:2017
Date of final exam:2017/03/06
First Referee:Simone Fühles-Ubach
Advisor:Ursula Georgy
Degree Program:Markt- und Medienforschung
Page Number:121
Tag:app-based research; contingency analysis; mobile devices; motivation structure; survey situation
GND Keyword:Marktforschung; Smartphone; Umfrage
Institutes:Institut für Informationswissenschaft der TH Köln
Access Rights:Frei zugänglich
Licence (German):License LogoCreative Commons - Namensnennung-Weitergabe unter gleichen Bedingungen