TY  - THES
U1  - Master Thesis
A1  - Bosch, Natalie Miriam
T1  - Mobile Marktforschung mithilfe einer App : Erhebungssituation und Motivationsstruktur von Nutzern einer Marktforschungs-App
N2  - This Master's thesis aims to investigate the survey context and the motivational structure of participants in an app-based survey. For this purpose, all data received by empirical analysis among users aged 14 to 29 of an app-based survey were evaluated by means of the contingency analysis. Contrary to the formerly made hypothesis the main part of the users participated from home. The statements of the research are narrowed down by using a minor survey sample size.
KW  - Umfrage
KW  - Marktforschung
KW  - Smartphone
KW  - app-based research
KW  - mobile devices
KW  - contingency analysis
KW  - motivation structure
KW  - survey situation
Y2  - 2017
U6  - https://nbn-resolving.org/urn:nbn:de:hbz:79pbc-opus-10055
UN  - https://nbn-resolving.org/urn:nbn:de:hbz:79pbc-opus-10055
SP  - 121
S1  - 121
ER  -