@phdthesis{Bosch2017,
  type      = {Master Thesis},
  author    = {Natalie Miriam Bosch},
  title     = {Mobile Marktforschung mithilfe einer App : Erhebungssituation und Motivationsstruktur von Nutzern einer Marktforschungs-App},
  url       = {https://nbn-resolving.org/urn:nbn:de:hbz:79pbc-opus-10055},
  pages     = {121},
  year      = {2017},
  abstract  = {This Master's thesis aims to investigate the survey context and the motivational structure of participants in an app-based survey. For this purpose, all data received by empirical analysis among users aged 14 to 29 of an app-based survey were evaluated by means of the contingency analysis. Contrary to the formerly made hypothesis the main part of the users participated from home. The statements of the research are narrowed down by using a minor survey sample size.},
  language  = {de}
}